Archive for the ‘Market Research’ Category

Only 11% of NSTAR customers have adopted eStatements

Wednesday, July 9th, 2008

Only 11% of NSTAR customers have adopted eStatements or gone paperlessOnly 11% or 150,000 of the 1.4 million customers of NSTAR 1 have gone paperless by adopting eStatements. You would think this number would be much higher since electric and gas statements are probably the first set of statements you want to go paperless with. The charges are usually around $100 to $200 a month, do not vary much from month to month, there are usually no late fees for forgotten payments and even my grandmother knows that she needs to pay the electric bill every month. In comparison, the charges on your credit card statements are much higher, vary significantly from month to month, and have high late fees justifying reasons to hold on to paper statements.

This low rate of eStatement adoption comes as no surprise to us at Pixily. We at Pixily have been studying paper accumulation habits among households and businesses for the last 10 months and have found that people still like to receive paper statements even if they have signed up eStatements. Some of the reasons they have cited are:

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The rich accumulate more paper and hence more clutter

Thursday, July 3rd, 2008

More money you make the more paper you collectYes, the more money you make, the more paper you collect. This statement may sound far fetched but it is mostly true. Our firm, Pixily has been studying paper collection habits for almost a year and has found that the education, wealth and age are directly correlated to amount of paper you accumulate.

If you are wondering how I am able to make such a bold statement, let us see what the different sources of paper are and how these sources are impacted by wealth, age and education.

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